Nigerian content creators have announced that they are now receiving payments from X, formerly known as Twitter, for their ad revenue. Similar to their American counterparts who began receiving payments in early July, Nigerian creators are now benefiting from this revenue-sharing initiative.
Notable content creator Abazz shared his excitement on Twitter, stating, “Woke up to receive alert, Thank you Elon.” He attached a screenshot of his ad revenue dashboard, showing a payment of N220,345.65.
Another verified user, Big Ayo, also shared the news with evidence of his payment, receiving N430,960.74. He greeted Elon Musk in his post, saying, “Well, Good Morning Elon Musk.”
As of August 4, X announced that the volume of sign-ups for revenue sharing has exceeded expectations. The company initially aimed for payments to occur during the week of July 31st but stated that they need more time for review before the next payout.
X’s revenue-sharing model is active globally and supports over 100 countries, including Nigeria, Ghana, Egypt, Kenya, South Africa, and other African countries. The move to enable content creators to earn directly on X has been regarded as a significant step forward for the platform.
To be eligible for the creator ads revenue sharing program, X outlines the following criteria:
1. Be subscribed to Blue or Verified Organizations.
2. Have at least 15 million organic impressions on cumulative posts within the last 3 months.
3. Have at least 500 followers.
This revenue-sharing initiative is part of X’s efforts to attract more content creators to the platform. Earlier this year, X introduced paid subscriptions for content, further expanding the monetization opportunities for creators. To be eligible for successful payouts, content creators need a stripe account and must adhere to X’s Ads Revenue Share Terms, including Creator Monetization Standards and X Rules.
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